Hamane Beauty was born in February 2024 from the desire of the sisters and founders, Hanane and Amal , to celebrate the Moroccan cosmetic tradition and spread the practice of beauty rituals that are as effective and valid as they are unknown in the Western world. Hamane Beauty is a universe of products and experiences with the aim of bringing self-care to the center of people's lives and with the ambition of creating a strong community . The name of the brand is the fusion of the names and the founding sisters: Hanane (in Arabic it means love and affection) and Amal (hope). Hamane (in Arabic it means certainty , security and integrity ) wishes to preserve their childhood memories, traditions and the lives of the sisters. Hamane celebrates the excellence of both their countries: the products are entirely Made in Morocco and the packaging is 100% Made in Italy . And finally, just as they have Arab and Berber roots and grew up in Europe, Hamane wants to celebrate their life path. Hamane is modernity and tradition . Hamane is a fusion of worlds and authenticity . Hamane is Moroccan beauty, with a Modern twist .
Our Values
SUSTAINABILITY
In our long search for production and logistics partners for Hamane, sustainability was an essential discriminant of our choices.
All our products have a traceable and sustainable supply chain . Our products are supplied and produced in Morocco by partners certified with Cosmetics Good Manufacturer Practices (GMP) AENOR ISO 2022/006, Quality Management System AENOR ISO 9001:2015, National Organic Program (USDA organic regulations, ECOCERT SAS).
All our products are Cruelty Free and of natural origin (as per labels). Our packaging according to needs is partly recycled, 100% recyclable and 100% made in Italy . Packaging suppliers use renewable energy sources with ISO 14001:2015 certified and in 2023 they were recognized for the second year in a row with the Ecovadis Sustainability Rating award .
AUTHENTICITY
Hamane celebrates the millennial Moroccan cosmetic tradition in all its authenticity . The ingredients, uses and applications maintain a culturally authentic and relevant application . In addition to bringing the best Moroccan cosmetic products , Hamane wants to spread the practices that have been handed down from mother to daughter over the centuries. We will take a fascinating journey together that will take you through the secrets of Moroccan beauty , customs and traditions. With the events we will try to convey the magic of our world and our traditions. Through the products you will bring this journey directly home .
MODERNITY
Hamane is a modern reality, daughter of independent, ambitious and dynamic women . Our products and services reflect everything we are, from modern and sustainable packaging to authentic products that can be used directly at home and independently. Hamane wants to bring self-care to the center of a world that increasingly requires speed. Hamane wants to create a strong community , where the support of the group gives strength to the uniqueness of the individual.